All year
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We are using a Java-Script Plugin from uptain GmbH (‚uptain-Plugin‘ https://www.uptain.de) for the improvement of the interaction with our visitors. This allows us to analyse your use of the website and improve the customer approach (e.g. via a dialogue window). We collect information about your usage behaviour, including cursor movement, length of stay, clicked links and (if applicable) information provided. The legal basis for the processing is our legitimate interest in direct marketing and providing our website (Art. 6 Abs. 1 lit f GDPR). As a processor uptain GmbH is acting on our behalf and is strictly bound by our instructions. We will not transfer the information to third parties (unless we are obliged by applying law). If and to the extend the information collected by the uptain-Plugin contains personal data this data will be deleted immediately after your visit to our website.
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Shame, now we have to go back to the glass ball or read the coffee grounds to understand our visitors...
Why do we have to do this? Quite simply, you have forbidden us to monitor your use of our site with Google Analytics. That sounds dramatic for you at first, we know. But look at it this way: We don't even know who YOU are. We only see that SOMEONE is looking at our pages. How he/she does this, how long this SOMEONE stays on the respective pages, etc. We don't know who you are, whether you are male or female, how old, how heavy - no idea. Nor do we pass this data on to Google. We don't even have it! Nevertheless, this SOMEONE provides us with valuable information about our site. We want you to like everything here, feel comfortable and - of course - buy our products...
So we can see where there are problems. If many visitors leave our site during the checkout process while selecting the payment method, then we know that something is wrong and can improve it. Sounds good, doesn't it? You get something out of it, and so do we. So it's a win-win situation. So let us accompany you on your way through our online store. Deal?
Super, you got it! Now we can work better on our offer again!